SFR is the premier research and consulting partner for key decision makers in institutional financial services market in Scandinavia. We are committed to providing reliable and actionable market information and advice necessary for sound decision-making. “Effective market intelligence is a key to the success of any enterprise, particularly in an industry that is subject to competitive change as drastic as financial services in Scandinavia.” Professor Ingo Walter, NYU Stern School of Business, Chairman of SFR